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Zastava 750, produced under FIAT license
Yugoslavia, 1978
House of European History, Brussels, Belgium

Owning a car, formerly the preserve of the rich, now became a possibility for increasing numbers of people and signified European prosperity. In the Eastern Bloc, however, where production never met demand, they were luxury items, sometimes with years-long waiting lists.  Iconic models such as Italy’s FIAT sold licences in other continental states.