Young urban professionals – yuppies – were the ‘winners’ of the 1980s’ economic upturn, displaying their success in every facet of their lives. The music video, hyper-visual and commercial, highlighted the increasing internationalism and image-consciousness of youth culture. By the early 1990s, mobility in education and employment, combined with rising living standards and dissolving political division, created an image of Europe’s youth that was both cosmopolitan and outward looking.